WASHINGTON DC: The Washington DC Economic Partnership Unveils New Brand Identity

The Washington DC Economic Partnership (WDCEP) today unveils its refreshed brand identity. In response to the city’s thriving economic activity, WDCEP’s Board of Directors and leadership moved to modernize the organization’s brand to reflect the city’s economic evolution and to better identify to its diverse audience, ranging from developers to entrepreneurs. WDCEP’s new brand consists of a new logo, color palette, brand guidelines, and website design.

Streamlined and agile, the updated design incorporates WDCEP’s key brand pillars - influence, accuracy, independent and dynamic - and aligns with its newer programs and campaigns including We DC, Entrepreneur Road Map, and Accelerate DC with a contemporary font, color, and logo mark.

“WDCEP’s core purpose is to actively position, promote, and support economic development and business opportunities in Washington, DC. It is our goal that the presentation of our organization conveys WDCEP’s voice across all channels,” said Keith Sellars, president and CEO. “With our updated visuals, we present WDCEP as a strong and knowledgeable organization whose primary goal is to expand the economic ecosystem of this wonderful city.”

WDCEP’s primary initiatives for the District of Columbia include:

• Promoting and marketing Washington, DC for economic development
• Real estate and development
• Office and corporate attraction and retention
• Small business and entrepreneurship
• Hi-technology organizations and technology start-ups

WDCEP’s will present and discuss its new brand at the upcoming Annual Meeting and Economic Showcase, taking place on Friday, October 30, at the Walter E. Washington Convention Center. During the Annual Meeting, WDCEP will also present the first-ever We DC awards honoring and recognizing Washington, DC leaders that have contributed to the city’s economic ecosystem. This year’s annual meeting will mark 15 years of WDCEP’s contribution to the District’s economy and celebrate the city’s accomplishments achieved throughout the year. Registration is open at https://ames2015.eventfarm.com