DUPONT: Fairfax at Embassy Row Announces New Brand Partnership w/ Preferred Hotels & Resorts

The storied Dupont Circle hotel nestled on Massachusetts Avenue’s Embassy Row is getting a new luxury hospitality brand partnership. The Fairfax at Embassy Row announced today its new partnership with Preferred Hotels & Resorts – the world’s largest independent hotel brand that represents more than 650 distinctive hotels and resorts across 85 countries – as the newest experience within its Lifestyle Collection. During this brand transformation, The Fairfax at Embassy Row, boasting 259 deluxe guestrooms and suites, will continue to provide first-class accommodations and service to its loyal clientele of business and leisure guests. The newly independent hotel is an established neighborhood destination, known for its renowned hospitality, historic political background, and sophisticated design that connects all visitors to the downtown Washington DC experience.

The newly affiliated Fairfax will provide a premium service and superior accommodations to meet all visitors’ needs. As part of the Preferred Hotels & Resorts Lifestyle Collection, guests will enjoy an engaging and memorable stay that epitomizes the spirit of DC. Other renowned Preferred Hotels & Resorts Lifestyle Collection properties include The Palms Hotel & Spa in Miami Beach, Hotel Nikko San Francisco, and New York’s NOMO SOHO.
Frequent guests of the Fairfax will be able to join Preferred Hotels & Resorts’ loyalty program, iPrefer, which extends points redeemable for free overnight stays and other on-property expenditures. iPrefer members will receive special benefits such as complimentary Internet and priority early check-in and late checkout to members upon every stay at more than 550 participating locations worldwide. Gold and Platinum iPrefer members will also receive a complimentary welcome amenity and a room upgrade upon availability during every stay at the Fairfax.

“Our partnership with Preferred Hotels & Resorts will only advance our continued commitment to providing the utmost service to our guests and our community,” said David Hendrix, general manager of the Fairfax at Embassy Row.

The Fairfax at Embassy Row is a Washington DC landmark, rich with history that spans more than 90 years. Most notably, cousins of the Gore family, Colonel H. Grady Gore and his wife Jamie purchased the property in 1932 and owned it for more than 45 years. Originally from Tennessee, the colonel and his wife introduced their Southern charm to the Fairfax, especially during World War II when the hotel earned the reputation as a sanctuary for soldiers visiting D.C. when it adopted the policy of never turning away a man in uniform. The Fairfax was also home to famous political figures like Senator John McClellan, Mrs. Henry Cabot Lodge, Admiral & Mrs. Chester William Nimitz, the Bush family, and future vice president Al Gore and his family. In 1953, the hotel demonstrated its impressive entertaining abilities by hosting President Eisenhower’s post-inaugural breakfast. In the elections that followed, the Fairfax continued to mark presidential inaugurations with festivities through the Reagan years. Over time the hotel has welcomed a host of other famous faces including Jackie Kennedy, Marlon Brando, President Jimmy Carter, Margaret Thatcher, Frank Sinatra, Eve Gabor, Joe DiMaggio, and President Bill Clinton.

“The Fairfax is an independent hotel with distinguished character, classic qualities and a celebrated past” said Hendrix. “It’s a hotel that allows guests to live and breathe the most authentic Washington DC experience. We look forward to this new venture with Preferred Hotels & Resorts because it will allow us to maintain our existing identity while adopting the world-renowned independent brand.”